Roofclaim.com CEO Brian Wedding meets Ole Miss Head Coach Lane Kiffin and learns about the new reality of pay-per-play for college athletes | national company

ATLANTA–(BUSINESS WIRE)–July 27, 2022–

Exactly one year ago, college athletes across the country finally won the right to earn money with their names, images and likenesses (NIL), thanks to changes to NCAA policy and a number of state laws now permitting it. Almost immediately, some college athletes began racking up five- or six-figure contracts. This was followed by others who took advantage of lavish perks such as gift cards, free products or small cash payments.

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Despite the changes made a year ago and a month away from the start of the 2022 NCAA college football season, much remains unknown.

Brian Wedding, CEO of RoofClaim.commet Lane Kiffin, head coach of University of Mississippi, to understand how it would affect college athletes and corporate sponsorships. Kiffin said, “Name, image, likeness are really just the rights of the players…so someone like [a corporation] who wants to get involved with a player can sponsor him and in return have the right to use him in his [branding].” Kiffin went on to say, “These schools and coaches were making all that money…and the players weren’t getting any action.”

As with anything that is radically different and has a Rolodex of unknowns and uncertainties, these new changes have opened up so many possibilities in the world of college athletes and corporate partnerships. Wedding asked, “Can we ever expect these players to have [companies] glued to the back of their jerseys? “Maybe one day,” Kiffin said. He went on to say, “Right now they aren’t, due to licensing deals…but maybe they’ll end up looking like NASCAR and their whole jersey will be like that. Roof claim will be everywhere.

Despite the apparent clarity of these changes on paper, there is a lot of anticipation surrounding the various logistical challenges ahead. For example, Kiffin said colleges are already putting in place parameters for what’s called “pay-for-play,” where college athletes are paid to do nothing but go to a certain school.

It’s still early days and student-athletes, colleges and brands are all trying to figure out how they fit into the puzzle. This could have a significant impact on the future of corporate and student-athlete partnerships. Let’s hope it’s a touchdown!

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CONTACT: Brian Wedding, CEO

[email protected]

KEYWORD: MISSISSIPPI GEORGIA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: COLLEGIATE FINANCE FOOTBALL BUILDING SYSTEMS CONSUMER PROFESSIONAL BUILDING RESIDENTIAL BUILDING & REAL ESTATE ENTERTAINMENT COMMERCIAL BUILDING & REAL ESTATE CONSTRUCTION & PROPERTY GENERAL SPORTS SPORTS MARKETING ADVERTISING COMMUNICATIONS UNIVERSITY GENERAL ENTERTAINMENT EDUCATION

THE SOURCE: RoofClaim.com

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PUBLISHED: 07/27/2022 08:00 AM / DISK: 07/27/2022 08:02 AM

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