PlayStation is phasing out PS Now gift cards amid Game Pass-style service speculation

Following reports that PlayStation is asking UK retailers to start phasing out PS Now retail cards, PlayStation has confirmed that it is streamlining its gift card offers.

According to a message sent by game store retailers to staff, UK stores have been told to remove PlayStation Now subscription cards by January 21. In a statement to IGN, PlayStation said, “Overall, we are moving away from PlayStation Now Gift Cards to focus on our current value PlayStation Gift Cards, which can be redeemed for PlayStation Now.

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Xbox already offers something similar with Xbox Game Pass Ultimate which bundles its Netflix-style subscription service with Xbox Live Gold and xCloud games.

According to earlier reports, PlayStation is planning three tiers, which start with online games and free monthly games, a higher tier with a Game Pass-style catalog, and an even higher tier with streaming and a larger library that includes backward compatible games.

It’s possible that both of these are true and that Sony is planning to offer a unified retail gift card (I imagine there are people who mistakenly buy a PS Now gift card when they wanted to a PS Plus gift card) as well as making room for this new online service.

Matt TM Kim is IGN’s Managing Editor. You can join it @lawoftd.

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