Perfect Match: Celebrating 65 Years of Farr’s Jewelry Shows Commitment to Ogden | News, Sports, Jobs
Dirk Farr, vice president of Farr’s Jewelry in downtown Ogden, stands behind one of the counters in the store displaying jewelry products on Monday, August 30, 2021.
The storefront of Farr’s Jewelry in downtown Ogden can be seen behind the ongoing construction of the bus rapid transit system on Monday, August 30, 2021. Signs in the windows direct customers to park behind the building.
Assistant Manager Michael Ash inspects a camera sensor for routine cleaning at Farr’s Jewelry in downtown Ogden on Monday, August 30, 2021.
OGDEN – Farr’s Jewelry will celebrate its 65th anniversary in October, carrying on a legacy of service to customers and the community at large.
Farr’s first opened in 1956 and was at the time located above Wecker Shoes in the now demolished Rushmore Building.
The cornerstone of Farr’s, now located at 2466 Washington Blvd., has always been jewelry, said Vice President Dirk Farr, son of company founder and owner Vern Farr, and great-great-grandson of first mayor of Ogden, Lorin Farr.
“We were probably one of the first discounters around,” said Dirk Farr. “We started out carrying wedding gifts, appliances, toasters, frying pans, luggage and vacuum cleaners – and still jewelry. “
Farr attributes the company’s success to longtime customers combined with their loyal employees, many of whom have been with the company for decades.
Farr’s is constantly looking for ways to exploit new market trends and stays on top of possible emerging niches, said Dirk Farr.
Michael Ash, Deputy Director, has worked for Farr’s Jewelry for 30 years. Ash has worked in the camera business for over four decades and was hired by Vern Farr to develop the camera department, which remains under his leadership.
“We were the first Sony account in all of Utah,” Ash said.
Personalized demonstrations of their products keep people coming back, according to Ash and Farr.
Whether it’s taking the time to showcase photo products, varieties of colored stones and pendants, or comparing sizes and sizes of diamonds, Dirk Farr said the store’s personalized customer experience sets Farr’s apart. Jewelry from its competitors.
“100% of people will look at jewelry online before shopping,” Farr said. “People always want that personalized touch and that shopping experience. “
There are challenges in keeping a local brick-and-mortar business open for 65 years, Farr says, including the permanent loss of parking along Washington Boulevard due to the recent construction of the rapid transit system in Washington. ‘Ogden and some difficulties with product availability associated with COVID-19 supply disruptions.
Farr’s Jewelry closed in April 2020 as COVID-19 hit; however, they were open again a month later.
“The parts of the secret sauce that made Vern successful are that he hired great people,” Ash said. “They are invested not only in the business, but in what they do – hire people with training in jewelry, cameras, etc.”
Rehabilitation work is currently underway along Washington Boulevard from 12th Street to 32nd Street, according to James Larson, a public relations specialist for the Utah Transit Authority, and is expected to be completed by the end of September.
“We still have sidewalk and curb work that we will be doing over the next two weeks,” he said.
Dirk Farr pointed out that reaching a 65th birthday was a testament to his father’s original business plan. And he’s optimistic that despite the lack of curbside parking, Farr’s Jewelry will continue to serve the community.
“We try to treat the customer the way we would like to be treated,” he said. “It’s a pretty simple philosophy, but it seems to work. “