Honor Earth Day 2022 with Natural Grocers® Fifth Annual Ladybug Love Campaign

Natural Grocers is delighted to celebrate the fifth year of Ladybug Love – its way of defending creatures sometimes taken for granted: insects! Natural Grocers aims to raise awareness of these little critters that play a crucial role in the stability of our food supply and regenerative agriculture. Fundraising efforts will benefit a nonprofit partner, Beyond Pesticides, for its Organic Parks Projects to reduce the use of synthetic pesticides in local parks in Natural Grocers communities.

MAKE THE COMMITMENT AND CONTRIBUTE

Natural Grocers invites customers to make a first-time or re-pledge to protect beneficial insects by pledging not to use chemicals that harm ladybugs and other beneficial insects on their lawn or garden and to support 100% organic products. Natural Grocers’ goal is to increase $250,000 in April for Beyond Pesticides through the following in-store fundraising opportunities:

  • Natural Grocers will donate $1.00 to Beyond Pesticides for each pledge signed by Ladybug Love, whether it is a first signatory or a renewed pledge, of April 1 – 30. [i]
  • {N}power® members who make or renew their commitment from April 1 – 15, will also receive $5 on their purchase on Earth Day, April 22. [ii]
  • For every Ladybug zipper pouch sold, Natural Grocers will donate $2 to Beyond Pesticides.
  • Customers will have the opportunity to contribute to Beyond Pesticides ($1, $5 Where $10) at checkout at any of Natural Grocers’ 161 stores nationwide.

DISCOUNTS, GIFTS, CONTESTS AND {N}POWER® BENEFITS

Customers will receive Earth Day specials from April 22-24 on eco-friendly products such as Stasher® reusable silicone bags, Natural Grocers® brand cleaning supplies, Endangered Species Chocolate®, Equal Exchange Organic Coffee®, Green Goblin® Vinegar Weed Killer, and more.[iii]

GIFTS AND COMPETITIONS

  • April 1 to 30: Customers have a chance to win a “Tree-T Yourself, Outdoor Adventure” grand prize, courtesy of Endangered Species Chocolate®, which includes:
    • Customers can enter for a chance to win Natural Grocers gift cards by completing an entry form in person at their local store.[iv]
    • A tandem kayak and paddles
      • Endangered Species Chocolate Package
  • April 1 to 30: Customers are invited to count the ladybugs placed in the pages of the April 2022 Natural Grocers good4u® Health Hotline® magazine, for a chance to win a $500 Natural Grocers gift card.
    • To enter the contest, customers simply need to complete the form in the magazine and drop it off at any Natural Grocers store by April 30, 2022. A draw from all entries with the correct number of ladybugs will determine the winner.[v]
  • April 22: A Natural Grocers brand cleaning product will be randomly distributed at checkout in all stores.[vi]
  • April 22-24: Customers can enter for a chance to win Natural Grocers gift cards by completing an entry form in person at their local store. [vii]
    • A $500 company-wide grand prize.
    • $100 gift card prices in each store.

{N}POWER BENEFITS FOR THE FAMILY

Members of {N}power, Natural Grocers’ free loyalty program, will have access to additional promotions throughout April, with a particular focus on Daily Doorbuster offers, April 22 – 24.

  • March 31-April 30: {N} power members will receive 25% off all Natural Grocers brand vitamins and supplements. [viii]
  • {N}powerful members who engage between April 1 and 15 will receive $5 on their purchase on Earth Day April 22.
  • April 22 – 24: {N}power members will receive a free limited-edition Ladybug Love reusable bag and free sticker with purchase. [ix]
  • April 22-24: {N} power members will get exclusive daily deals on select fan-favorite products,[x] limit of two each:
    • April 22 – Pasture eggs at $3.99
    • April 23 – $3.99 bacon and bacon substitutes
    • April 24 – $1.99 Natural Grocers brand organic chocolate bars

{N}power, Natural Grocers’ loyalty program is free and offers exclusive discounts, digital coupons, rewards and other member-only features. Customers can sign up for {N}power here or by texting “organic” to 72345.[xi]

NUTRITION EDUCATION: USE THIS, NOT THAT

The founding principle of Natural Grocers nutrition education is to empower communities to make informed decisions about their impact on the environment. Throughout April, Natural Grocers will promote practices that reflect its commitment to the health of our planet (both in-store and online) in food, homes, gardens and lessons.

  • See the special “Use This, Not That” edition for recommendations on essential clean and green household products in the April 2022 good4u health hotline.
  • Household products at Natural Grocers go through the same strict verification process as all other departments so that customers can feel safe buying transparent products.

ABOUT NATURAL GROCERY BY VITAMIN COTTAGE

Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products and dietary supplements. Products sold by Natural Grocers must meet strict quality guidelines and must not contain artificial colors, flavors, preservatives or sweeteners, or partially hydrogenated or hydrogenated oils. The company sells only USDA-certified organic products and exclusively pasture-raised, non-containment dairy and free-range eggs. Natural Grocers’ flexible small store format allows it to offer affordable prices in a friendly, safe and convenient retail environment. The company also offers extensive, free, science-based nutrition education programs to help customers make informed health and nutrition choices. The company, founded in 1955, has 161 stores in 20 states. Visit www.NaturalGrocers.com for more information and store locations.

[i]The commitment must be made between 01/04/2022 – 30/04/2022 at naturalgrocers.com/ladybuglove to receive a matching donation. Vitamin Cottage Natural Food Markets, Inc. will match donation of up to $25,000 in support of the $250,000 Fundraising Beyond Pesticides.

[ii]The commitment must be made between 01/04/2022 – 15/04/2022 at naturalgrocers.com/ladybuglove to receive a matching donation and {N} power member discount. Vitamin Cottage Natural Food Markets, Inc. will match donation of up to $25,000 in support of the $250,000 Fundraising Beyond Pesticides. Member Promise Discount must be redeemed at checkout on 04/22/2022.

[iii] Offers valid only from 04/22/202204/24/2022 for in-store customer purchases at participating stores and not combinable with other offers. Quantity limited to available stock; no rain checks. Price excludes taxes and is subject to change without notice. We reserve the right to correct errors. Void where prohibited by law.

[iv] No purchase necessary. A purchase will not increase your chances of winning. Open only to legal residents of the 50 United States and District of Colombia, 18 years or older. Void where prohibited by law. The contest begins 04/01/2022 and ends on 04/30/2022. For official rules and full details visit www.chocolatebar.com/natural-grocers-earth-day-contest/. Sponsor: Endangered Species Chocolate, Inc. Customers may also enter online at www.chocolatebar.com/natural-grocers-earth-day-contest/.

[v] No purchase necessary. A purchase will not increase your chances of winning. Open only to legal residents of the 50 United States and District of Colombia, 18 years or older. Void where prohibited by law. NGVC employees and their families are not eligible to win. Maximum of one entry per person per prize category. The contest begins 04/01/2022 and ends on 04/30/2022. For official rules and complete details, visit www.naturalgrocers.com/sweepstakes. Sponsor: Vitamin Cottage Natural Food Markets, Inc.

[vi] Freebie includes one Natural Grocers brand organic cleaning product (store choice) given randomly at checkout. Offer valid on April 22 only. Limit one per store per hour at checkout. Offer valid only while stocks last. No rain check.

[vii] No purchase necessary. A purchase will not increase your chances of winning. Open only to legal residents of the 50 United States and District of Colombia, 18 years or older. Void where prohibited by law. The contest begins 04/22/2022 and ends on 04/24/2022. For official rules and complete details, visit www.naturalgrocers.com/sweepstakes. Sponsor: Vitamin Cottage Natural Food Markets, Inc.

[viii] {N}preferred members only. Enter your phone number at checkout to redeem the offer. Offer valid only from 03/31/2022 – 04/30/22, is redeemable for in-store customer purchases only at all participating natural grocers. All discounts shown are off regular prices, cannot be redeemed for gift cards, store credit or cash, and cannot be combined with other offers. Quantity limited to available stock; no rain checks. This offer has already been loaded into your account. Price excludes taxes and is subject to change without notice. We reserve the right to correct errors. Void where prohibited by law. {N}power offers are only available to registered members and are subject to the program terms and conditions available at www.naturalgrocers.com/npower. Natural Grocers employees, including members of their household, are not eligible for this offer.

[ix] Limit one per {N} Power Client. Valid 04/22/2104/24/21 only while supplies last. No rain checks. {N}power offers are only available to registered members and are subject to the program terms and conditions available at www.naturalgrocers.com/npower.

[x] Limit of two per [N}power customer. Valid 4/22/214/24/21 only while supplies last. No rainchecks. {N}power offers available only to registered members and are subject to program terms and conditions available at www.naturalgrocers.com/npower.

[xi] Messages and data rates may be applied. See naturalgrocers.com/privacy for our Privacy Policy and naturalgrocers.com/terms for {N}Power’s Terms of Service.

Media Contact:
Katie Macarelli
[email protected]

SOURCE Natural Grocers by Vitamin Cottage, Inc.

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