Global payments provider Blackhawk Network acquires minority stake in Singapore-based rewards and incentives company Wogi

SINGAPORE–(BUSINESS WIRE)–As part of its mission to deliver meaningful rewards globally, Blackhawk Network has acquired a minority stake in Singapore-based rewards and incentives company, Wogi. The collaboration will accelerate the growth of rewards and incentives across Southeast Asia and provide solutions for companies in APAC that are reviewing their rewards strategies in the wake of the pandemic.

Thanks to Blackhawk’s investment, Wogi will now be able to offer a wider selection of gift card rewards, which have proven to be effective incentives for retaining and motivating shoppers and employees.1.

“This investment will provide Blackhawk with greater access to digital gift card rewards, incentives and content in APAC regions such as Singapore, Hong Kong, Malaysia, Thailand, Philippines, Vietnam and Indonesia, and will provide Wogi with a more robust solution. business executive benefiting from Blackhawk’s extensive network and gift card solutions,” said Mark Singer, general manager of Asia-Pacific, Blackhawk Network. “Digital rewards are very popular in the APAC region, and there are many applications for organizations to take advantage of these rewards. For example, companies can leverage smart rewards and incentives to help increase revenue and streamline business processes by boosting engagement and improving employee, partner, and customer satisfaction.

To date, Wogi offers rewards to over 300 B2B and B2C businesses with over 700 gift card content and payment partners. By partnering with Blackhawk, Wogi’s customers in APAC markets will have access to an even broader rewards portfolio, including original personalized gift card content for individual recipients, through its seamless CONNECT API and advanced technology. digital integration for seamless ordering, processing and delivery.

“With Blackhawk’s support, we will have the opportunity to expand our offerings and pursue growth opportunities for our business and our customers’ businesses,” said Pavlina Atanasov, Founder and Senior Vice President of Wogi. “Robust, modern reward programs can create meaningful competitive differentiation for organizations seeking valuable market share and by expanding our capabilities, we will help our partners – and our company – tap into the latest and greatest reward options. .”

Visit for more information on Wogi’s enterprise solutions and digital product capabilities.

About the Blackhawk Network

Blackhawk Network provides brand payment solutions through the prepaid products, technologies and network that connect brands and people. We collaborate with our partners to innovate, translating market trends into branded payments to increase reach, loyalty and revenue. We reliably execute security-focused solutions around the world. Join us as we shape the future of global branded payments. Learn more at

About Wogi

Wogi promotes success by creating incentive behavior. We are a digital rewards-as-a-service provider, enabling real-time rewards, loyalty and incentive programs for customers, employees or channel partners through cashless payment products. The company offers a rich content portfolio of cashless products leveraging a digital (eco)system that connects consumer brands, local businesses and end consumers. The company was founded in 2015. Learn more at

1 “BrandedPay: How People and Brands Connect Through Payments” is based on results of an online survey conducted by Leger on behalf of Blackhawk Network between February 12 and March 17, 2020. the sample included over 12,000 respondents in eight countries.

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