Global Gift Cards & Motivational Cards Market Report 2021: Major Retailers Focus On Digital Gift Card Programs That Can Help Increase Traffic, Boost Sales & Cultivate Brand Loyalty

Dublin, 09 Dec. 2021 (GLOBE NEWSWIRE) – The report “Global Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) – Market Size and Forecast (2016-2025) – Q2 2021 Update” has been added to offer.

According to the Global Gift Card Survey for the second quarter of 2021, integrating gift cards into mobile apps is expected to see an increase in investment over the next 4-8 quarters.

Major retailers are focused on creating a digital gift card program that can help them increase traffic, drive sales, and cultivate brand loyalty. It has become essential for retailers to embrace the next generation of integrated mobile digital / electronic gift cards. With increasing self-use, retailers need to start looking at the gift card as a payment tool and improve the value proposition with loyalty programs and a reload option.

Globally, the adoption of gift cards has seen a steady increase over the years. Consumers use gift cards for a variety of transactional purposes, such as exchanging for cash, purchasing cryptocurrency, and using freebies. The growth in the adoption of gift cards is driven by the increase in the use of gift cards for self-indulgence, supported by discounts offered by retailers; as well as the growth of online shopping.

Additionally, customers are becoming more cautious about their spending due to the economic downturn – due to COVID-19. Therefore, gift cards also offer a way to manage financial expenses. Traditionally, general-purpose prepaid cards have taken up this space, but the ease of funding helps gift cards gain share.

The demand for electronic gift cards is growing significantly due to the growing acceptance of the digital ecosystem which is driving consumers towards alternative gift solutions such as electronic gift cards. The trend is also supported by the current coronavirus pandemic. Fear of spreading the virus has forced individuals to become more careful about what they touch, leading them to choose electronic gifts over physical ones. In addition, the global economic downturn due to COVID-19 is also changing the gifting habits of consumers.

Additionally, the rise of mobile commerce and convenience payments is forcing retailers and fintech companies to introduce gift cards that can be integrated into mobile apps to make payments. This is becoming more relevant as more consumers embrace contactless mobile payment due to COVID-19.

In addition, the mobile wallet providers also offer various cashback offers on the purchase of gift cards on their mobile app. All of these factors, along with convenience, are driving the growth of mobile gift cards.

This report details the impact of the economic downturn as well as changes in business and consumer confidence due to the disruption caused by the Covid-19 epidemic on the gift card industry.

Although the growth of the gift card industry has been affected due to the pandemic, some segments will gain market share. Interesting trends are emerging in various segments that are expected to fundamentally reshape the dynamics of the gift card industry. Despite the short-term challenges, the medium to long-term growth of gift cards remains strong.


This bundle provides the following detailed gift cards market opportunity at country level

Total spending on gifts

  • By consumption segment (retail and business)
  • By product categories (13 segments)
  • By retail sector (7 segments)

Gift Card Market Size by KPI in Consumer Segments

  • Gross load value
  • Transaction value
  • Unused value
  • Average value per transaction
  • Volume of transactions
  • Average value of the card purchased
  • Number of cards

Gift Card Market Size by Consumer Segment

  • Retail consumer
  • General public (small scale, intermediate, large company)

Digital Gift Card Market Size

  • By retail consumer
  • By retail purchase occasion
  • By the corporate consumer
  • By business purchase opportunity
  • By company size

Gift Card Market Size by Retail Consumer

  • By functional attribute
  • By Occasion
  • Festivals and special days of celebration
  • Milestone celebration
  • Self-use
  • Other
  • Value by purchasing channel

Gift card spending by consumer behavior and demographics

  • Consumer buying behavior
  • Gift card buyer by age group
  • Gift card buyer by income level
  • Gift card buyer by gender

Gift Card Market Size by Company

  • By functional attribute
  • By Occasion
  • Employee incentive
  • Sales promotion
  • Consumption incentive
  • By activity scale
  • Trend in budget allocations for 2021

Spending on gifts by product category (broken down by retail and corporate consumers)

  • food and drinks
  • Health, wellness and beauty
  • Clothing, shoes and accessories
  • Books and multimedia products
  • Consumer electronics
  • Restaurants and bars
  • Toys, children and babies
  • Jewelry
  • Sport stuff
  • Home and kitchen accessories and appliances
  • To travel
  • Entertainment and games
  • Other

Gift card spending by retail sector (broken down by retail and business consumers)

  • E-commerce and department stores
  • Restaurants and bars
  • Supermarket, Hypermarket, Convenience Store
  • Entertainment and games
  • Specialty stores
  • Health
  • To travel

Gift card spend by distribution channel (broken down by retail and corporate consumers)

  • Online sale of gift cards
  • Offline gift card sales
  • First party sales
  • Sales to third parties
  • Sales increase

Closed Loop Gift Card Market Share by Major Retailers. The main retailers covered include:

  • Cencosud SA
  • Carrefour SA
  • Coto CICSA
  • MercadoLibre Inc
  • Importadora and Exportadora de la Patagonia SA
  • Wal-Mart Inc stores
  • Garbarino SA
  • Wesfarmers Ltd
  • Woolworths Ltd (Australia)
  • Metcash Ltd.
  • Aldi Group
  • Harvey Norman Holdings Ltd
  • JB Hi-Fi Ltd
  • Apple Inc
  • Casino Guichard-Perrachon SA
  • Natura Cosmetics SA
  • Lojas Americanas SA
  • Adéo Group
  • Magazine Luiza SA
  • George Weston Ltd.
  • Empire Co Ltd
  • Costco Wholesaler Corp.
  • Metro SA
  • Canadian Tire Corporation Ltd.
  • Home Depot Inc, The
  • Liquor Control Board of Ontario
  • Hudson’s Bay Company
  • Home Hardware Stores Ltd
  • Best Buy Co Inc
  • Alibaba Group Holding Ltd
  • Inc
  • Auchan SA Group
  • Bailian Group Co Ltd
  • Yonghui Supermarket Group
  • E Leclerc
  • ITM Entreprises SA
  • System U National Central Sa
  • Schwarz Beteiligungs GmbH
  • Inc
  • Edeka Zentral AG & Co KG
  • Rewe Group
  • dm-Drogerie Markt GmbH & Co KG
  • Tengelmann Group, The
  • Dirk Rossmann KG
  • Globus Holding GmbH & Co
  • Inter Ikea Systems BV
  • H&M Hennes & Mauritz AB
  • Flipkart Online Services Pvt Ltd
  • Tata Group
  • Group of the future
  • Trust group
  • Aditya Birla Group
  • K Raheja Corp
  • Salim Group
  • Trans Retail Indonesia PT
  • Matahari Putra Prima Tbk PT
  • Sumber Alfaria Trijaya Tbk PT
  • Delhaize Group SA
  • Kompas Gramedia Group
  • Ace Hardware Corp
  • Coop Italia scarf
  • CONAD – Consorzio Nazionale Dettaglianti Scrl
  • Esselunga SpA
  • Selex Commercial Group SpA
  • Eurospin Group
  • Crai Secom SpA
  • Organization Soriana SAB de CV
  • Grupo Comercial Chedraui Sa de CV
  • Controladora Comercial Mexicana SAB de CV
  • Farmacias Similares SA de CV
  • Corporativo Fragua Sa de CV
  • SM Retail Inc
  • Puregold Price Club Inc
  • Rustan de Cos Group
  • Seven & I Holdings Co Ltd
  • Hutchison Whampoa Ltd
  • San Miguel Company
  • Magnit OAO
  • X5 Retail Group SA
  • Dixy OAO Group
  • Lenta OOO
  • M Video OAO
  • DNS group
  • Shoprite Holdings Ltd
  • Pick ‘n’ Pay Stores Ltd
  • Internationale Spar Centrale BV
  • Woolworths Holdings Ltd (South Africa)
  • Tesco Plc
  • Central Retail Company
  • Home PCL Product Center
  • Mall Group Co Ltd
  • The Charoen Pokphand group
  • Union of Consumer Cooperatives (CCU)
  • Landmark Group
  • Emke Group
  • Damas International Ltée
  • T Choithram & Fils
  • Sharaf DG LLC
  • Associated British Foods Plc
  • Following
  • J Sainsbury Plc
  • TJX Cos Inc, The
  • Wm Morrison Supermarkets Plc
  • Kroger Cie
  • Target company
  • Albertson’s Inc

For more information on this report visit

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