Giftbox Boutique Select I Am Hope Charity for their Christmas charity appeal

Giftbox Boutique has selected the I Am Hope charity as the beneficiary of its annual red ribbon appeal. Every year before Christmas, the online gift basket retailer launches its red ribbon initiative which offers its customers the opportunity to request a special red ribbon on their orders for a donation of $ 1.

Giftbox Boutique will then match these donations. This means that for every Christmas present that leaves their warehouse with a red ribbon, $ 2 is donated to the I Am Hope charity.

“We are honored to support such a deserving charity doing so much for young people across New Zealand,” said Katie Gray, Director of Giftbox Boutique.

“Each year we are overwhelmed by the generosity of our customers and their willingness to support our Red Ribbon Christmas appeal. We have no doubt that they will once again support our call for I Am Hope ”.

Last year, Giftbox Boutique raised $ 8,804 for the SPCA, a figure they hope to eclipse in the 2021 appeal.

I Am Hope is run by The Key to Life Charitable Trust and funds private care and counseling for young people struggling with their mental health. The group seeks to give hope to young people and to support them in a difficult period of their life.

“It’s been a tough year for so many people,” says Gray. “When it came to selecting a charity for this year’s Red Ribbon Appeal, I Am Hope really stood out for the team. The team is thrilled to present I Am Hope with our donation in the New Year! “

The initiative now applies to all products purchased on the Giftbox Boutique site. Simply select the red ribbon option when completing your order to donate. The call will work by Christmas. Browse their full line of Christmas gift boxes here.

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