Downtown businesses benefit from new gift card program

Christmas is just around the corner and what better way to not only buy a gift for a loved one, but also support a local business, than to shop locally. DowntownABQ Mainstreet Initiative has partnered with Yiftee, a California-based e-card provider, to launch a local gift card that will be accepted at many downtown businesses.

“I think it’s a fantastic idea because it puts on a map. It organizes us and shows us that we are local businesses and that we accept this card, ”said local studio owner and Creative Warrior Amy Baca Lopez. The virtual card will be accepted by La Michoacana Del Centro, Oni, Patrician Design, Sumner & Dene, Tuerta: A Sandwich Shop and Yummy’s Mini Donuts and Ice Cream.

As Albuquerque slowly recovers from the pandemic, new businesses have started to appear in the neighborhood. Baca Lopez opened her studio six months ago and couldn’t be happier for choosing the Downtown area. The city center, thanks to a series of reinvestments and a thriving urban community of craftsmen, finally seems to come to life. The local gift card is just the latest in a series of initiatives that have reinvigorated the historic downtown district.

The Mainstreet Initiative is still looking to add businesses to its gift card program for the next vacation. In order to attract customers to the program and increase local sales, DowntownABQ Mainstreet Initiative will offer the chance to win an additional $ 25 for the first 200 people who purchase a gift card valued at $ 25.

“Another person walking through the door is always great to me because I’m new. I’m in my sixth month here downtown so just more exposure and the walking is economical. If someone walks through the door and sees art in real life, it’s very different from looking at art on the Internet, ”added Baca. “It’s an added incentive to come in. “

The appeal of the downtown district comes from its convenience and pedestrian character. Baca noted that she could have joined other artists in the Old Town, but limited space and expensive rent made her consider downtown, and she did not regret her decision. Pedestrian traffic and the famous downtown Artwalks attract a lot of pedestrians and customers. “I like the sense of community here, and it’s more urban. There is also a lot of space here, ”Baca said.

A gift card can be purchased from the Yiftee website. The gift card was launched on Black Friday.


Justin schatz

Justin Schatz is the daily reporter for The Paper. He has reported on New Mexico for KRQE News, Searchlight NM and the Santa Fe Reporter.


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