Blackhawk Network Brings NFTs to Gift Cards
Today, Blackhawk Network, a global branded payments provider, announced that it is collaborating with NFT and blockchain wallet leader, Bitski, to distribute the world’s first promotion for an NFT with the purchase of a card. -gift, offering both real and virtual (“Web3”) global value.
Demonstrating this new capability via a promotion on Blackhawk Network’s Giftcards.com, the first 100 customers who purchase an AMC Theatres® gift card of $50 or more will receive one of 100 limited-edition NFTs by popular artist Jon Shelley , aka Kryptoz. Once recipients have signed up and redeemed the promotion through Bitski, recipients will be able to unlock the special Giftcards.com promotion within the NFT, officially extending the value of Blackhawk’s core business to Web3. Visible and usable in the Metaverse, NFTs follow the signature art and style of previous Kryptoz collections, though they are available exclusively through this promotion. See Giftcards.com for applicable terms and conditions.
“The opportunity for brands to engage consumers through exciting and authentic NFT promotions and products has the potential to be one of the most innovative customer retention opportunities of the next decade,” said Jan-Lukas. Wolf, senior director of business strategy at Blackhawk Network. . “Our collaboration with Bitski allows us to enable incredible NFT collaborations with brands including AMC Theatres® and Giftcards.com.”
Bitski is a developer-focused blockchain wallet infrastructure provider that enables creators, brands, and platforms to easily create, sell, and buy NFTs. The company connects communities, creators and brands through proprietary digital content. Bitski aims to enable mainstream brands and celebrities to circumvent the crypto complexity of early markets.
“Bitski is here to make the metaverse accessible to everyone, regardless of blockchain experience,” said Michael Gubman, vice president of Bitski. “We are excited to offer a simple NFT redemption solution with Blackhawk Network and AMC, as we consider this a significant step in helping retailers and consumers transition to Web3.”