5 Inexpensive Ways to Generate New Business
Why do customers and customers leave?
They leave for all sorts of reasons – maybe they don’t need you anymore, or they’ve found what you’re doing elsewhere is more convenient or cheaper or better, or they’ve moved away, etc Working in your business — as opposed to in your business — means it’s not a crisis when a customer inevitably leaves.
You can find new customers by showcasing the ones you currently have on your website, social media, and newsletter. And reward your existing customers when they refer new ones.
We also have four other ways to grow your business without breaking the bank.
Small business: 6 surefire ways to lose customers
1. Harness the power of testimonials
Satisfied customers can be one of a small business’ best marketing tools. A testimonial impresses potential customers because it’s independent third-party validation that a company really is as good as it claims.
So go ahead and ask some of your best customers to review you on Yelp and Google My Business. Get letters of recommendation on their stationery.
- Put them in your window.
- Add them to your website.
- Add them as an email tagline.
- Use them on your blog or e-newsletter.
- Use them in sales presentations.
Or how about adding a video testimonial to your website? Talk about making an impact.
Boost your word of mouth advertising
We all know that word of mouth is the best form of advertising there is. But in addition to waiting or hoping for a client to pass on your name, you can
- Create a referral reward system that gives customers a discount when they refer a business to you.
- Encourage referrals on your Facebook page, blog or website.
- Ask your best customers to recommend you.
Search engine success: A step-by-step guide to creating a paid search ad
Staying in touch
One way to turn a unique customer into a loyal, repeat customer is to stay ahead. In other words, if you want to build customer loyalty, your customer needs to think of you when they need you. And they’re more likely to think of you if you keep in touch with them gently, regularly (but not too often).
Here are two ways to do it:
- Use social media…but be sure to post valuable content where your customers visit, as opposed to sites you like. (Not sure which social sites your customers prefer? Ask them!)
- Email marketing is a great way to stay in touch as it is permission marketing i.e. by signing up to receive your email newsletter customers are giving you permission to stay in contact with them.
You are not a writer? Not serious : How to Create Engaging Content for Your Small Business
Sell gift cards
Did you know that gift cards are the most popular gift in America? They are. That’s why you see gift cards on sale everywhere these days – at the market, in stores, heck, I even saw some recently at my car wash. Selling them in your business will also allow you to clean up (groan, I know!)
So hop on the bus, Gus. Gift cards shouldn’t just be the big-box store’s selling strategy. Any small business can and should create a gift certificate or gift card profit center.
Sell more, but do it the right way
As you probably know, upselling is the art of getting a customer to buy more than the initial purchase. Upselling, when done wrong, is boring, but when done right, it can help you and your customer. The key is to offer the item in a helpful, non-aggressive way, i.e. “Did you know that if you buy two more gift soaps, we’ll add another one for free?”