2022 marks peak of wedding boom as couples confidently move forward with celebrations, study finds The Knot Real Weddings | national company
NEW YORK–(BUSINESS WIRE)–February 14, 2022–
In the second year of weddings amid the global pandemic, 2022 is expected to see the highest number of weddings in recent history, 2.6 million 1, as couples and wedding professionals continue to adapt prioritizing health and safety to move celebrations forward, including those postponed from 2020. Today, The knotan authority on wedding planning, advice and resources, published The 2021 Knot Study on Real Marriagesthe largest study of its kind collecting responses from more than 15,000 married couples in 2021.
The study found that many factors impacted by COVID in 2020 returned to pre-pandemic numbers; only 10% of couples needed to change their wedding location in 2021 (45% in 2020) and in 2022, 98% of those who would marry confident that their wedding will take place as planned. The number of guests started to rebound at the end of 2021 (110 in the second half) and the average number of guests in 2022 is expected to be on par with the pre-pandemic number of guests at 129.
Weddings 2021 at a glance:
- In 2021, 85% of couples have integrated at least one health and safety measure into their marriage, including three on average.
- On average in 2021, couples spent a total of $34,000 on their wedding, including the ceremony, reception, and engagement ring, which matches spending in 2019.
- Couples who got married in 2021 were engaged for an average of 16 months, and 75% of those who got engaged in 2021 have already set a date for 2022.
- 75% of couples have used digital wedding planning platforms, such as The knotand 84% created a wedding website to share their wedding details with guests.
- On average, couples hired 14 wedding professionals — from florists to planners — to help them plan and execute their weddings.
- 22% of weddings took place in October, and four of the five most popular wedding dates in 2021 took place during this month.
“Couples, guests and wedding professionals demonstrate how far we have come over the past two years, as the desire to celebrate is stronger than ever. This year will not only be the year with the most weddings recent history, but it will also begin to welcome the next generation of couples – Gen Zers – who are getting married,” said Lauren Kay, editor of The Knot. “Gen Z is an especially diverse and uniquely focused generation. on the environment; as a result, we see personalization taking center stage like never before.
In anticipation of 2022 weddings
Looking ahead, 75% of couples who got engaged in 2021 have already set a date for 2022. Summer and fall will continue to be the most popular seasons to get married, with 65% of couples choosing to get married. marry during this period. For the sixth consecutive year, October is on track to be the most popular month to get married (17%), with October 22, 2022 being the busiest date.
Ninety-eight percent of those due to marry in 2022 are confident that their wedding will take place as planned. While Omicron’s reality is a priority, couples are confident they can move forward with their wedding plans and 81% will implement at least one health or safety measure on their wedding day. Providing hand sanitizer is the most common (53%), followed by requiring staff to wear masks (40%). Sixteen percent of couples will need tests or guests vaccinated (30%). Average customer size in 2022 is expected to return to the pre-pandemic number of 129 (131 customers in 2019).
2021 weddings in numbers
December was the most popular month to get engaged (20%). The most popular seasons for getting married were summer and fall, with 77% of weddings taking place during this time. In 2021, October took the top spot as the most popular month to get married (22%) with four of the top five wedding dates falling in that month.
Bouncing back to pre-pandemic numbers, the average total cost of a wedding, including the engagement ring, was $34,000. The cost of a wedding depends on several factors, including geographic location, number of vendors hired, and number of guests, among others. New York couples spent an average of $84,000 on the total cost of their wedding, while Denver couples spent $31,000 including the engagement ring. The average age at which a couple gets married was 34 (33 for women, 35 for men) and more than 50% of couples dated for two to five years before becoming engaged. 2
Health and safety remain a priority
According to the study, health and safety measures remained a priority in 2021, with 85% of couples incorporating at least one health and safety measure into their marriage. The average number of guests in 2021 was 105 guests (compared to 131 in 2019), although the numbers differed in the first half of the year compared to the second half due to vaccine availability and weather conditions. The average number of guests for January-June weddings was 94, compared to 110 for July-December events. Midwestern couples had the highest average guest count in 2021 at 128, while Western weddings had the lowest average number at 90. On average, 17% of couples offered a virtual viewing option to guests unable to attend in person.
As vaccines became more widely available and travel became less restrictive, 73% of couples who married in 2021 were able to postpone their original wedding date, while the remaining 27% were couples originally due get married in 2020 (most who postponed from fall and summer 2020, 60%). Of the 27% who had to postpone until 2021, 81% had delayed both their ceremony and reception, while 19% had only delayed the reception. Nearly 20% of weddings in 2021 were destination weddings (up 10% from 2020) – that is, outside of a couple’s hometown or current place of residence – and about half of those destination weddings were held at international venues. This matches pre-pandemic figures for destination weddings (21% in 2019).
Marriage pros lead the way
As COVID restrictions continue to evolve, wedding professionals are more prepared than ever to navigate unforeseen changes and guide their couples through any situation. The average engagement lasts 16 months (24 months for those who had to postpone) and almost 50% of couples agreed that planning a wedding during COVID was one of the biggest challenges. Couples recruited an average of 14 wedding professionals to help with planning, which is back to 2019 levels (15 vendors). The top wedding professional couples hired were for wedding dress (93%) and location (88%). When choosing their team of wedding professionals to help them plan, couples have relied heavily on reviews on platforms such as The Node Seller Marketwith over 70% of couples indicating that reviews were very important in deciding which providers to contact.
Couples prioritize personalized experiences and sustainability
Personalization continues to be a priority for couples who want their wedding day to be a true reflection of themselves and their relationship (59%, up 4% from 2019). One in five couples marry someone from a different background and 60% find it important to incorporate their ethnic background, religion and/or culture into their celebration. Couples are personalizing their reception more with dining options, such as signature drinks (36%, up from 29% in 2019), late-night snack options (26%), and non-cake dessert options ( 61%). It’s also increasingly important for couples to be aware of the environmental impact of weddings, as nearly 70% say they have made or will make significant efforts to incorporate sustainable elements into their day, such as choosing for recycled paper invitationsrental of items and reduction of food waste.
Customer experience takes the cake
Results from the 2021 Wedding Guest Study 3 indicate that guests were looking forward to weddings more than ever, as 50% said they enjoyed attending weddings (compared to 39% in 2019), while 68% of guests were also willing to spend more on weddings (following a quarantine of a year or more) – most often spending more on wedding gifts couple register. On average, guests spent $160 on a wedding gift in 2021 (compared to $120 in 2019), with the average overall cost to attend a wedding being $460. In return, 73% of couples want to ensure their guests are well taken care of. The study found that couples spent an average of $266 per guest, up from $214 in 2019, providing guests with open bars (79%), champagne toasts (51%), interactive dining experiences (11%) and personalized favors to end the night (56%). To keep the party going, 27% of couples hosted an after party after the reception and 26% of couples hosted a brunch the next day for guests.
The Knot 2021 Real Weddings Study collected responses from more than 15,200 U.S. couples who were married between January 1 and December 31, 2021; respondents were recruited through an email invitation from The Knot Worldwide. Survey respondents represent a variety of ethnic, education and income levels, and are geographically dispersed.
The Knot is an authority on wedding planning and advice, offering a seamless all-in-one solution, from finding inspiration and local vendors, to creating and managing all guest experiences, from wedding registries, invitations and more. Trustmark Reaches Majority of Engaged Couples in the U.S. Through #1 Wedding Planning Website TheNode.com and the #1 iOS and Android mobile app The Knot Wedding Planner, The Knot national wedding magazine and The Knot book series. Since its inception, The Knot has inspired approximately 25 million couples to plan a wedding of their own. Visit The Knot online at TheNode.com and follow on social media: Facebook.com/TheKnot and @TheKnot on Twitter, Pinterest and Instagram.
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KEYWORD: UNITED STATES NORTH AMERICA NEW YORK
INDUSTRY KEYWORD: BRIDES WOMEN GENERAL PUBLIC MEN
SOURCE: The Knot
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PUBLISHED: 02/14/2022 09:00 AM / DISK: 02/14/2022 09:02 AM